AXIS Digital
Beyond the Build
“Creative, local web design with a personal touch, crafted in Hallett Cove, Adelaide by Axis Digital.”
Beyond the Build
Now that your website is live, the next step is making sure it delivers real value to your business. A well-designed site is just the beginning, ongoing improvements can help boost your online presence, attract more customers, and turn your website into a powerful business tool. We’re here to guide you through the next phase, helping you choose the right strategies to enhance your website’s performance and ensure it keeps working for you long after launch.
Announce Your New Website
Now that your website is live, it’s time to let people know! Promoting your site is key to driving traffic and making the most of your online presence. Start by sharing your website with customers, partners, and contacts, mention it in phone calls, emails, and conversations. Be sure to add your web address to your email signature and update your business details on online directories, social media profiles, and any other platforms where your business is listed. If your website is new or you’ve changed your domain name, don’t forget to update your business cards, flyers, and signage. The more places your website is listed, the easier it is for people to find you and the better your chances of ranking well on Google.
Ongoing Costs
Running a website comes with a few ongoing costs that ensure it stays live, secure, and performing at its best. Your domain name, which is your website’s address (e.g., yourdomain.com.au), needs to be renewed regularly to keep your site active. Website hosting is also essential, as it keeps your site online and accessible to visitors, ensuring fast loading times and minimal downtime. In addition to hosting and your domain, regular website maintenance is important for security and performance. Keeping software up to date helps protect your site from security threats and ensures everything runs smoothly. A Care Plan can help manage updates, backups, and ongoing security, so you don’t have to worry about it. Investing in these essentials keeps your website working effectively and protects your online presence.
Keeping Your Website Secure
All websites face security threats, so protecting yours is essential. Your new website includes built-in security measures and firewalls to help defend against attacks. However, as online threats evolve, WordPress, your website’s backend builder, and its security systems release regular updates to prevent potential breaches. To keep your site secure, it’s important to update these systems at least once a month. Regular updates ensure your website stays protected and continues to run smoothly for your customers. If you’d prefer to have this managed for you, our Care Plan covers ongoing updates, security monitoring, and backups, giving you peace of mind that your website remains safe and up to date.
Keeping Your Website Fresh
Regularly updating your website helps keep it engaging for visitors and ensures all your business information is accurate. Refreshing content, updating image galleries, and making small design improvements can make a big difference in how your site looks and performs. Adding a blog is also a great way to keep customers informed about industry updates, business news, or helpful insights. Fresh content not only keeps your audience engaged but also helps improve your search rankings. If you don’t have time for frequent updates, consider a small annual site refresh to keep your design and styling modern, ensuring your website always looks professional and up to date.
Tracking Website Traffic
Monitoring your website traffic gives you valuable insights into how people are finding and using your site. It’s not just about the number of visitors, you can also see where they’re coming from, which pages they’re engaging with, and what marketing efforts are driving the most traffic. This helps you make informed decisions about where to invest your advertising budget for the best results. Google Analytics is a powerful, free tool that provides detailed reports on your website’s performance. We can set it up for you or manage the reporting on your behalf, ensuring you have the data you need to optimise your online presence.
Driving Traffic to Your Website
Once your website is live, the next step is getting people to visit it. There are many ways to drive traffic, including social media, email newsletters, SEO, digital advertising, and retargeting. Each method helps increase visibility and attract potential customers to your site. Some of these strategies can be managed in-house, but if you need expert support, we’re here to help. Whether you need assistance with a specific marketing channel or want to develop a full digital strategy tailored to your business, get in touch, we can guide you through the process and help you get the best results.
Website Design Hallett Cove
Start a conversation with us
Interested in working together? We’re always happy to chat about how we can support your goals—give us a call or send an email anytime!
ProDesign Websites
Choose from our range of pre-styled 10 page website for a quick, cost-effective solution. $995.
Custom Design
Experience a website fully tailored to your vision with our custom design service, built to elevate your brand. From $1,695.
E-Commerce
Get your business selling online with our easy to manage e-commerce websites, crafted to boost your growth. From $1,695
Focus Pages
Perfect for small businesses, our single-page focus websites deliver essential information in a clean, impactful design. Free setup, monthly charges.
Phone
08 8387 5559
contact@axisdigital.com.au
Address
Hallett Cove, Adelaide
AXIS Digital
At Axis Digital, we create websites that make your business shine online. Based in Hallett Cove, Adelaide, we handle everything in house from custom designs to SEO, e-commerce, and support. We’re dedicated to quality and responsive service, helping local businesses thrive. Ready to start? Let’s chat!
